现代奢侈品

杂志定位:
全方位接触以私人定制为主的高端服务,展现细节至上的奢华生活精致内涵
编辑宗旨:
与高端人群共同成长,掌握最奢、最私、最细节的资讯
主要内容:
一、生活方式:打破对固有奢侈品牌的追逐,通过汽车、游艇、飞机、美食美酒、雪茄、家居等方面的一手资讯,介绍奢华生活的更多角度和维度,提供享受生活的更多可能性和指导性;
二、时尚:紧贴杂志定位选择相应产品,无论是服装还是美容,不再是简单的产品全罗列,而是有选择地介绍有特色的时尚产品,体现产品的定制特性或者产品针对客户提供的个性化服务;同时辅之以少量精选的时尚潮流话题、精英访谈和品牌故事;
三、专题:采用更多全球化视角的选题,除了体现专题的阅读性以外,同样注重全球化选题的资讯性;专题的内容更多倾向于生活方式的集成,是单一生活方式的广角呈现;
四、资讯:鲜活的奢侈品流行趋势,包括各种活动信息、产品信息及合作对象信息;其中生活类的内容比重较大。

LUXURY TIMES
Magazine Orientation
Dimensional upscale services main in private customization, to present the refined supreme essence of luxury life
Editorial Tenet
Develop with the high-end crowds and capture the extremely luxury, private and specific information
Main Content
Ⅰ.Lifestyle: break the intrinsic persuit for luxury brands, showing more angles and dimensions of luxury life and supplying more possibilities and guidances to enjoy the life by the fresh information of Auto, yacht, airplane, cate, cigar and home furnishing;
Ⅱ. Fashion: select relevant products to magazine orientation, whether dress or beauty, not simply enumerating the pieces but introducing special fashionable products selectively and embodying the customization features of products or the personalized service for customers; Complementary with picked fashion trend topics, elite interviews and brand stories;
Ⅲ. Feature: adopting more subjects from the globalizing perspective, emphasize informational quality besides reading quality of globalizing features; the contents are mostly inclined to integrations of lifestyles that is the extensive presentation of monotonous lifestyle;
Ⅳ. Information: alive tendency of luxury products including the information about diversities of activities, products and cooperating targets; those about life are important part.